The James Edgar 1st Department Store Santa Collection

James Edgar Community Service Award
sponsored by

Previous Winners of the Annual James Edgar Community Service Award

James Edgar Plaque

2012 Recipient - John Waldron

The James Edgar Service Award was awarded posthumously to John Waldron,
who died earlier this year. Waldron’s wife Mary and his daughter Casey were
presented the award by his teammates from the 1972 Brockton High School
football team, the first team to win a Super Bowl.

2011 Recipient - Kristina Lutz

Kristina Lutz 2011 James Edgar Award Winner

Kristina Embodies community spirit – basketball coach - Driving force behind
installation of two playgrounds – Brookfield & Howard/Gilmore
- Paraprofessional
at Brookfield School -
Energetic, focused on helping kids

 2010 Recipient - Dave Gorman - The 1st James Edgar Award Recipient

Dave is a Race Enthusiast-For a dozen years, Dave Gorman has put together the city’s Jingle Bell Run, which last year raised more than $10,000 for The Enterprise’s Helping Hands Fund benefiting local charities, For nearly 30 years, the Brockton native has organized the Kids Road Races at D.W. Field Park.

The Downtown Brockton Association is accepting nominations for the annual James Edgar Community Service Award, sponsored by Good Samaritan Medical Center.

The James Edgar Community Service Award is given each year to the person in the community who best exemplifies Edgar’s spirit of generosity toward the city’s children. The recipient must be a Brockton resident.

James Edgar was an immigrant from Edinburgh, Scotland who opened Edgar’s Department Store on Main Street in Brockton.  In December of 1890, he dressed up as Santa Claus based on a popular illustration of a jolly Santa drawn in 1863 by the famous cartoonist Thomas Nast. Edgar did not intend for this to be a commercial attraction. He did it for the enjoyment of the children and to promote Christmas. It began the tradition of the department store Santa Claus. Within days trains from as far away as Boston and Providence brought families and their children to downtown Brockton to see Santa. The idea quickly transferred to department stores around the country and continues to this day. A city park is named for him.

To nominate someone for the James Edgar Award, please CLICK HERE!

The recipient of the James Edgar Award will be honored during the Annual Downtown Holiday Parade.  The honoree’s name will also be included on the Edgar Plaque on the James J. Adams Parking Garage on Main and Crescent streets.

Each person may only nominate one individual.

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Mail Them To:
James Edgar Community Service Award
1st Department Store Santa
137 Main Street
Brockton, MA 02301

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